Web 4 Marketing tips
Tips for website owners, with limited budgets, wanting to increase profits from the internet
Latest research suggests profitability of different ad positions vary with the nature of the keywords being used. Normally advertisers are advised to check profit first on low level positions before ramping up the campaign.
First ensure your standard website functions effectively. Then allocate sufficient time to develop a network on a continuing basis. Learn the ropes before developing new networks. Always integrate with overall marketing strategy.
The reason for the growth of the internet as a key marketing tool in preference to traditional media is its measurability.
Yet each analytics program is liable to give different results from its competitors due to the program design and the limitations inherent in the internet and its use.
Use the data, but remember the pitfalls.
Use the information you gain from enquiries and downloads from your website to generate feedback from those that otherwise you may never contact again. A follow-up email can be automated to provide key tracking data to improve your business.
The key to the profitability of websites is their effectiveness in converting visitors to customers. Yet most marketing budgets are spent first on Pay per Click and second on search engine optimisation. Improving your conversion rate from 1 to 2% doubles your business for the same promotion cost.
Active networking required by some Web 2.0 sites seems not to add real value for the searcher. However blogs could be a major tool for generating niche discussions. Here is an experiment at UKEducationPolicy.blogspot.com
7th annual survey of the UK top 10 SEO companies based on their own performance of achieving top ranking positions for themselves.
Web 2.0 offers a new level of interaction with potential customers. Success requires significant investment in time and results are difficult to measure. Entrepreneurs must either find the time themselves or rely on a sophisticated Web 2.0 PR strategy
The great majority of newsletters are never read. Are they still a valuable promotional tool? They work better for those already committed to your services rather than persuading totally fresh readers.
TestYourMarket is a new service to help Entrepreneurs focus on refining web business strategy and marketing quickly and cheaply before major spend.
Look at www.TestYourMarket.co.uk
We are trying to increase the chance of business success rather than putting right a web site that does not work.
The Microloan Foundation has proven success in financing micro businesses in Malawi. Expansion requires more charitable donations. Web 4 Marketing is a keen supporter.
Use online enquiry forms rather than simple email so that you can track the source of successful clients and understand their needs.
The right form also enables you to ensure you collect crucial information to help sales follow up.
Most new web campaigns will need improvement in the light of results. The crucial stage is to analyse the reasons for any problem areas and test improvements. For this a Pay per Click campaign provides the cheapest test bed for measuring results quickly.
One of the best sources of new ideas for improving your own websites is your competition. After all they are interested in the same market as you and have directly relevant experience.
Competitors' sites are particularly useful for providing a measure against which you can test your own site. Visitors find it easier to choose between 2 options than evaluating a proposition in a vacuum.
Sitemaps must fulfill 2 uses: Human and Search Engine. Each has their own needs and format and must be automatically updated as new content is added.
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